This paper argues that identity which is the locus of emotional and social phenomena of an individual becomes problematic particularly in postmodern society. Postmodern society calls for a socio-cultural and epistemological revolution which permeates the very core of our social existence. Coupled with the immensity and massive effects of the market industry, postmodern culture affects our lives through the dissolutions of boundaries, geographies, and our ethnicities so that our sense of personal and social identity is left into perpetual disintegration, struggles (...) and contradictions. The so-called “inner” and “outer” community which we once cherished inevitably dissolved into the arena of the market industry. Consequently, the sense of “I-am” which Fromm considers as an existential human need already deeply roots itself towards commodity fixations rather than in our group or in our ethnic communal relationships. It is in these contexts that this paper contends a necessity to redeem identity not only as a psychological base but more of an existential human need. Further, this paper maintains that Fromm’s notion of relatedness and rootedness are necessary elements in identity formation since they serve as the existential psychic cores that lead towards being truly at home amidst a fragmented social world. (shrink)